Strategic Finance Official Launch

We’re super excited to roll out something that we’ve been working extremely hard on. Over the past 12-18 months, we have been diligently working alongside the founding team at Basis to co-develop a powerful FP&A (Financial Planning & Analysis) platform. Anchored by our collaboration with Basis, we also took the opportunity to enhance and further operationalize our FP&A offering – Strategic Finance. We sincerely appreciate your patience and support during this period of growth and development.


Today, we are thrilled to formally introduce Strategic Finance!

Strategic Finance redefines the role of a finance organization, providing two distinct finance functions for most SMBs, including VC-backed SaaS, agencies, services and non-profit organizations with less than 100 employees:


A necessary function to oversee accounting operations and unify fragmented data from various financial tools. We have historically excelled in this area, with responsibilities encompassing day-to-day accounting transactions, A/P management, month-end close, financial statement production, and financial reporting.


A transformative approach to using accounting data for measuring financial health and performance. Basis has empowered us to enhance our competency in managing annual budgets and rolling forecasts, driving businesses towards achieving financial targets. Key responsibilities include budgeting, forecasting, and financial analysis.

As a valued customer, you are either already subscribed to our modern Strategic Finance offering or have subscribed to budgeting and forecasting as part of a legacy service offering.

What's next? Our team will be reaching out to schedule your first Strategic Finance meeting between now and the end of Q2. During this meeting, we will demo Basis, review the benefits of Strategic Finance, and discuss how we can best collaborate using Basis moving forward.

As the CEO of hiline, I personally use Basis every day, and it has enabled us to make critical business decisions with speed and precision. I am confident with this tool and our team’s expertise; it will allow for better forward-looking planning and a more strategic approach to your company’s growth.

We are excited for Basis to become your singular source of financial truth as a company operator.

Thank you for your continuous support, and we can’t wait to unlock new potential with you!

Cheers, Matt