The Relationship Between Investment Financing and Accounting

Written by Amanda Bower    |    Published: August 9, 2023

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If your rapidly growing new business aims to achieve great success, you may be contemplating investment financing as a daring strategic move. Investment financing, also known as equity financing, has stood the test of time as a reliable means of acquiring funds for your business. It presents an opportunity to secure the capital required without the weight of debt repayment. However, in order to make the most of this financing option, it is crucial to navigate the process with finesse and precision.

Investment financing functions by securing capital from investors who, in return, receive a stake in your business. To instill confidence and gain the trust of potential investors, it is essential to foster a belief in the future success of your venture. Consequently, investors commonly conduct a thorough examination of your business’s financials and accounting practices to assess its overall financial well-being prior to making an investment decision. This scrutiny underscores the significance of maintaining robust financial records and demonstrating a strong financial standing.

Here’s everything you need to know about investment financing and how your business’s accounting plays a crucial role in earning the trust and capital of investors.

What Do We Mean By Investment Financing?

It’s extremely common for startups and other new businesses to need funds, which typically happens by raising capital during initial funding rounds. In each funding round, there are several different types of financing strategies available to you, which can be broken down into two general categories: 

  • Equity financing: This is where you receive capital from investors in exchange for partial ownership of your company. It’s also called investment financing. 
  • Debt financing: You receive capital by borrowing it from a lender. Debts are repaid in full and usually come with a rate of interest.

If you’re trying to secure a portion of the vast startup funding pool, which sees startups raise hundreds of billions of dollars in early-stage funding, you must devise a strategy to access the necessary capital. While debt financing is an option, it’s important to note that it comes with its own considerations. Taking on debt means adding another recurring payment to your monthly obligations and incurring additional costs due to interest rates.

Because of the cash flow requirements of debt financing, investment financing is often an attractive option for startups. When startups decide to pursue investment financing, there are several different forms this can take:

  • Angel investors: These high-net-worth investors use their personal funds to invest in exchange for equity. They often bring industry expertise, powerful networks and connections, and useful advice to the table, which can be incredibly helpful in supporting the growth of a startup.
  • Venture capital firms: Venture capital firms (or VC firms) provide capital to startups in exchange for shares. They usually manage investment funds, focus on startups with the potential for explosive growth, and look to earn a healthy return on their investment.
  • Private equity firms: Private equity firms (or PE firms) operate investment funds and typically look to manage the company before selling it for a profit. They tend to invest in more mature companies. 
  • Crowdfunding: These platforms allow startups to raise money from a large number of people (or the “crowd”) for typically small amounts. Crowdfunding can be executed in exchange for shares in a business, but it can also be done for donations and debt.

You can find the best investment financing solution for your unique situation by considering those options.

Why Investment Financing Matters to Startups

There are several reasons why startups are eager to earn the cash and trust of investors in exchange for equity in their company. Here are some of the main benefits of choosing investment financing:

  • Quick access to capital for growth: First and foremost, investments provide businesses with the capital they need to fuel their growth and future plans. Startups often have significant cash flow needs, and unfortunately, the top reason startups fail is because of cash flow problems. Adequate cash from investment financing allows startups to develop and launch new products, reach new markets, execute powerful marketing and sales strategies, and hire top-tier talent.
  • Improved credibility: When startups secure funding from reputable investors, it can boost credibility and validation. Investment financing is an endorsement of your business’s vision, direction, financial health, and strategy. It also shows confidence in your team and leadership.
  • Valuable guidance and mentorship: Knowledgeable investors don’t only bring capital to the table: they can also offer strategic guidance and industry knowledge to startups and decision-makers, acting as mentors. They can provide startups with advice, support, and insights.
  • Vital network connections: Investors often have valuable resources that a startup might not access otherwise. For example, this network can include industry leaders and professionals, potential customers, future partners, and industry-leading talent.

Overall, investment financing can be a smart choice for startups looking to take their business to the next level.

What Do Financers Look for?

Investment financing doesn’t just happen on its own; investors need to want to invest in your business. Here are some things that investors might consider when deciding if they should invest in your company: 

  • Strong value proposition and vision: Investors typically look for startups with a compelling value proposition that aligns with their personal goals. They might look for ways a startup stands apart from its competitors, how it addresses its pain points, and what its competitive advantage looks like. Investors also likely will consider the vision and future goals of your company.
  • Scalability and growth potential: Investors aren’t just interested in your startup’s vision today; they’re looking to see where your operations are heading. They might want to know about your business model, revenue streams, and ability to scale. 
  • Strong books which speak to your company’s financial health: A startup might seem great on the surface, but if its books are a mess, investors will be hard-pressed to give you their hard-earned dollars and expertise. Excellent startup bookkeeping practices include keeping accurate and detailed books, executing bank account reconciliations, managing employee expenses, and A/P management. 
  • Readable reports and projections: Potential investors will typically want to see your business’s financial reporting, including monthly reports, budgets, and KPIs, to see how your business performs every month. They also will likely want to see any financial planning and analysis and financial projections.
  • Risk assessment and mitigation: As with any business, there are risks involved in starting a startup. Investors will be interested in understanding the risks associated with the business and how they are being managed. Startup leaders must display their comprehension of these risks and plans to overcome them.
  • Excellent cash management practices: As we previously touched on, cash flow is crucial to the success of startups, and it’s often a touchy subject. Startups can fail due to cash management issues, and a lack of cash flow can lead to bottlenecks, hiring problems, and slowed growth. But cash management practices demonstrate the financial health of a startup to investors and can include how you process vendor payments, cash flow analysis, and banking relationship management.

Ultimately, the investment decision in a company hinges on a multitude of factors that demand careful evaluation by investors. Among these crucial considerations, accounting and finance play pivotal roles and can often be the determining factor in whether an investment is made or declined.

The Consequences of Inadequate Accounting & Finance Practices (When It Comes to Financing)

Are adequate accounting practices all that important when it comes to investment financing? The truth is that excellent startup accounting practices play a vital role in investment financing options. It’s not just about the numbers; it’s about showing you’re a responsible and trustworthy business owner with a proper foundation in place. 

If you’re not practicing great business accounting, some of the consequences might include the following:

  • Lack of investor confidence: Investors might not want to put their money, time, and energy into an organization in which they’re not confident in the financial health or the future of the business.
  • Misaligned expectations: Faulty accounting practices can result in inaccurate financial information. This can lead to incorrect projections, errors in bookkeeping, or cash flow issues. Such inaccuracies may cause your investors to lose trust and confidence, and they may feel deceived by a previously promising business deal.
  • Waste of investor funds: Investment from investors can be a game-changer for your business, but don’t get careless with your accounting practices. Sloppy budgeting can lead to a disastrous misallocation of funds, leaving some areas of your business neglected while others receive unnecessary attention. 
  • Damaged business reputation: If your business’s lack of accounting practices leads to missteps with investors, word can travel fast. These sorts of mistakes can lead to long-term reputation damage and dissuade other investors from working with you in the future.

When seeking investment financing for your startup, it’s important to have sound accounting practices and a clear growth path into the future. By keeping accurate records and clearly understanding financial statements, you can demonstrate that you have a handle on your finances. 

This, in turn, can increase your chances of securing the funding you need to grow your business. Moreover, good accounting practices can help you identify areas where you can cut costs and optimize revenue streams, making your startup a more attractive investment opportunity.

Startups With Proper Accounting Attract and Retain Investor Confidence

Proper accounting practices are essential for your business’s survival, not just for day-to-day operations. If you want to impress big-time investors and get their cash, you need to make sure your accounting is on point. These investors are all about the money and won’t hesitate to scrutinize your financial health before making any investment decision. 

If you want to take your startup’s accounting to the next level, we should talk. We offer bookkeeping, finance, tax, HR, and payroll services for startups, influencers, streamers, and growing businesses. Contact us today to get started.

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