What is a Virtual CFO and Should You Hire One?

Written by Cameron McCool    |    Published: May 9, 2024

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Virtual CFO

Virtual CFOs, or Virtual Chief Financial Officers, offer outsourced financial expertise, guiding companies through fiscal challenges and opportunities from a remote vantage point.

The virtual or outsourced CFO services model provides more than just cost savings; it embodies adaptability and access to a pool of seasoned professionals ready to propel your business forward. But what does a Virtual CFO do, exactly, and would your company benefit from hiring one?

In this guide, we’ll share a breakdown of the services that virtual CFO services typically provide, explain the pros and cons of hiring a virtual CFO, and help you determine if hiring a virtual CFO aligns with your company’s financial operations and long-term goals.

What is a Virtual CFO?

A virtual CFO is a seasoned financial expert who remotely or “virtually” provides high-level financial strategy, analysis, and advice to businesses. Sometimes referred to as a Fractional CFO or Outsourced CFO, a virtual chief financial officer provides the skills and knowledge of a traditional in-house CFO without the cost of hiring a full-time executive.

Virtual CFO Services: What Does a Virtual CFO Do?

A virtual CFO offers a range of services to support businesses in their financial management and decision-making. Here are some of the key services a virtual CFO provides:

  1. Financial Strategy and Planning: A virtual CFO helps businesses develop long-term financial goals and create strategies to achieve them. They provide insights and advice on financial decisions, such as investments, cost management, and revenue generation strategies.
  1. Financial Analysis and Reporting: Virtual CFOs analyze financial data and generate reports to help businesses understand their financial health. They provide valuable insights into financial trends, potential risks, and opportunities for improvement.
  1. Budgeting and Forecasting: Virtual CFOs assist in creating budgets and financial forecasts based on a clear understanding of the business’s goals and its financial capabilities. They monitor budget performance and provide recommendations for adjustments or corrective measures as needed.
  1. Cash Flow Management: Managing cash flow is crucial for the success of any business. Virtual CFOs help businesses optimize cash flow by monitoring and projecting cash inflows and outflows, implementing effective cash management strategies, and ensuring sufficient liquidity.
  1. Financial Risk Management: By assessing and mitigating financial risks, virtual CFOs help businesses protect their financial assets and minimize potential losses. They identify areas of vulnerability and develop strategies to manage risks related to cash flow, market fluctuations, regulatory compliance, and more.
  1. Fundraising and Investor Relations: Virtual CFOs assist businesses in raising capital and managing relationships with investors. They help develop fundraising strategies, prepare financial documents and presentations, and maintain transparent communication with stakeholders.
  1. Financial Systems and Technology Implementation: Virtual CFOs are well-versed in financial systems and technologies. They provide guidance on selecting and implementing accounting software, financial management tools, and other technologies that enhance efficiency and accuracy in financial processes.
  1. Mergers and Acquisitions: Virtual CFOs play a vital role in guiding businesses through mergers, acquisitions, and other types of business transactions. They provide financial due diligence, valuation analysis, negotiation support, and integration planning.

Why Hire a Virtual CFO?

Here are some of the most common reasons a business would bring on a virtual CFO.

  • Cost Savings. Businesses save on the expense of a full-time employee‘s salary and benefits, without compromising on the quality of financial knowledge and services received.
  • Expert Insights. Virtual CFOs bring a wealth of experience, giving businesses access to the kind of financial expertise typically reserved for larger corporations.
  • Objective Advice. Free from internal politics, a Virtual CFO offers independent advice, aiding more effective strategic decision-making.
  • Industry Expertise. Virtual CFOs typically work with multiple clients in the same niche or industry. This means that a virtual CFO can use the insights and industry experience they have learned at other companies to accelerate results for new clients.
  • Growth Focus. Companies can concentrate on core business functions while the Virtual CFO manages complex financial statements, risks, and strategies.
  • Tailored Solutions. Virtual CFOs provide personalized financial plans, adjusting to the unique needs of the business, ensuring that all advice aligns with specific business goals.

Pros and Cons of Hiring a Virtual CFO

While the services provided by virtual CFOs can be beneficial for many businesses, it’s essential to consider how the pros and cons here could impact your business. Here are some advantages and disadvantages of hiring a virtual CFO:


  • Cost-effective: Hiring a virtual CFO eliminates the need for a full-time CFO, saving on salary, benefits, and overhead costs.
  • Expertise and Experience: Virtual CFOs bring a wealth of financial expertise and experience. They have worked with various businesses and industries, providing valuable insights and strategies.
  • Flexibility: Virtual CFOs offer flexibility in terms of engagement duration and services provided. It allows businesses to scale their financial management as needed.


  • Lack of Physical Presence: Being a remote resource, virtual CFOs may not have the same level of physical presence and connection with the company as an in-house CFO.
  • Potential Communication Challenges: Effective communication is essential for a successful CFO-business relationship, and remote communication can sometimes pose challenges.
  • Limited Knowledge of Company Culture: Virtual CFOs may take some time to fully understand the company’s culture, values, and internal dynamics.

Benefits of Virtual CFO Services

Virtual CFO services are increasingly becoming the go-to solution for businesses looking to streamline their financial management without incurring the high costs associated with a full-time CFO. This innovative approach to financial oversight provides companies, especially startups and SMEs, a multitude of benefits ranging from significant cost savings to expert financial guidance.

Cost-Effective Solution

One of the most attractive benefits of virtual CFO services is the cost-effectiveness. The average salary for a traditional, full-time CFO is roughly $439,956 per year, whereas virtual CFOs can be engaged for approximately $1,500 per week.

This disparity represents not just substantial direct salary savings, but also reductions in the overhead costs tied to full-time employment, such as insurance, benefits, and other extras. For many businesses, the ability to tap into CFO expertise selectively allows for considerable financial flexibility without sacrificing the guidance crucial for the company’s growth and stability.

Access to Financial Expertise

Virtual CFOs aren’t just a cost-saving measure; they bring seasoned financial expertise to the table. Their experience in financial planning, risk management, and strategic decision-making is invaluable for companies looking to refine their financial processes. With their acute understanding of financial data, trends, and opportunities, virtual CFOs can position a company for profitability and success over the long term.

A virtual CFO is available to manage cash flow meticulously and ensure there’s adequate working capital to meet business needs. This high-level financial guidance would traditionally be out of reach for many startups and SMEs, making virtual CFO services a game-changer in democratizing access to financial expertise.

Flexibility and Scalability

Virtual CFO services epitomize flexibility and scalability. Businesses can tailor the level of financial management support they receive based on their evolving requirements and budget. This approach not only supports startups in their growth phase but also adapts to their changing needs without the burden of a full-time salary. Whether it’s part-time assistance, project-based work, or ongoing financial oversight, virtual CFOs enable companies to focus on their primary objectives—like product development and marketing—while still ensuring financial best practices are observed and maintained.

Strategic Planning and Decision Making

Beyond bookkeeping and financial reporting, virtual CFOs contribute strategic expertise. They provide data-driven insights that form the foundation of sound financial strategy, collaborating with business leaders to plot a course for growth that’s rooted in financial viability.

This might include analyzing opportunities for expansion, streamlining operations, or identifying new product lines. Essential for startups and established businesses alike, virtual CFOs serve as strategic partners, steering companies toward informed decisions that optimize financial performance and ignite growth opportunities.

Time Savings and Operational Efficiency

Time is a precious commodity in the business world, and virtual CFO services help conserve it. By offering on-demand expertise, virtual CFOs negate the need for lengthy recruitment processes and the subsequent time investment required to bring a full-time CFO up to speed. 

These professionals provide strategic insights and optimize financial operations, offering crucial support in the areas of pricing, profitability analysis, and industry benchmarking. Consequently, businesses save time by eliminating trial-and-error approaches and instead focus on implementing strategies that are effective and well-informed from the outset.

Virtual CFO vs In-House CFO: What’s Better for Your Business? 

In today’s economic landscape, startups and growing businesses grapple with the question of whether to outsource financial services or employ a full-time Chief Financial Officer (CFO). This decision hinges on a list of factors, including cost, expertise, flexibility, and business strategy. Here’s a look at how the virtual vs in-house roles compare.

Cost Comparison

The difference in cost between a virtual CFO and a full-time in-house CFO can be startling. A traditional full-time CFOs compensation averages around $439,956 per year, exclusive of benefits and other associated employment costs. On the other hand, virtual CFO services can start at around $1500 per week, providing significant cost savings, especially for startups and small businesses.

Costs for virtual CFO services vary, with hourly rates ranging from $20.43 to $27.40, considerably less than the hourly rate for a full-time CFO, which can be between $67.79 and $192.31. Moreover, the commitment level is adjustable; virtual CFOs typically render less than 40 hours per month, while in-house CFOs usually exceed 40 hours weekly.

This stark contrast in cost and capacity makes virtual CFO services a compelling proposition for startups and SMEs, whereas larger establishments may opt for full-time CFOs due to the more extensive nature of their financial operations.

Specialized Industry Expertise

Virtual CFOs bring a wealth of specialized expertise to the table, a pivotal factor for a company seeking to bolster its financial framework. Offering deep dives into financial risk management, forecasts, budgetary planning, and cash flow management, they ensure sound financial practices are central to a company’s operations. Additionally, virtual CFOs can offer end-to-end auditing and compliance support, essential for maintaining financial health and preempting potential setbacks.

Access to a diverse pool of financial professionals versed in a wide range of industries becomes invaluable as companies engage virtual CFO services. This collective knowledge base empowers businesses with insights and advice that are often more multifaceted than those available from a single full-time employee. With such specialized and strategic financial acumen, virtual CFO services are an indispensable resource for startups poised for growth and profitability.

Focus on Core Business Functions

The allocation of responsibilities is foundational to startup success, and with virtual CFO services, businesses can delegate critical financial tasks to experienced professionals. This delegation allows for a refined focus on core functions such as product innovation, marketing strategies, and customer engagement. By concentrating on what they do best while receiving tailored financial guidance, companies can maintain a clearer path toward achieving their market ambitions.

Virtual CFOs offer the flexibility of tailoring their services to the needles that are moving at present for businesses. Using cloud-based tools, they provide real-time financial reporting and analysis from anywhere, furnishing startups with the agility and focus they need without the encumbrance of an office-bound, full-time CFO. This flexibility enriches decision-making and strategic execution, empowering businesses to excel in their primary competencies.

Increased Efficiency and Productivity

Through meticulous financial advice and proper process implementation, virtual CFOs and in-house CFOs both enable businesses to enhance their operational efficiency. Responsibilities such as spending oversight, debt management, and internal controls are competently managed, freeing companies to redirect their energy toward innovation and customer satisfaction, which are key productivity drivers.

Reduced Hiring and Staffing Costs

Utilizing virtual CFO services offers a substantial economic advantage when it comes to hiring and staffing. With services priced at approximately $25 per hour, startups reap savings in excess of 80% compared to the financial commitment of a full-time CFO, whose average hourly wage can soar above $125. These savings can be pivotal for businesses looking to optimize their capital deployment toward product development and market penetration.

Choosing the Right Virtual CFO Service Provider for Your Business

Selecting a proficient virtual CFO service provider is paramount for any startup or business seeking to optimize its financial health and pave the way for future success. The ideal provider should have a deep understanding of diverse business operations and the ability to tailor services to the unique needs of your business.

Here’s what to assess when assessing a virtual CFO’s suitability for your company.

Expertise and Experience

A seasoned virtual CFO can offer actionable advice and successful practices they picked up from working with a diverse list of other clientele. Savvy virtual CFOs also leverage their robust network of contacts and resources, offering a considerable advantage for your company’s growth and expansion.

The value they bring goes beyond just the numbers. They help in building a foundation of trust and credibility for your business, which can attract investors, partners, and clients. Keen to foster synergy, they integrate into your teams, providing financial insights that align with departmental and business objectives.

Reputation and References

Checking references is another critical step in evaluating potential Virtual CFOs. Previous clients will give you valuable insights into their performance and dependability. It’s also critical to verify a CFO’s proficiency in financial software and technological tools prevalent in the industry.

Consider also the prospective CFOs availability and response time, particularly important for urgent financial guidance. Assess how well-equipped they are for remote collaboration, verifying their data security measures and compatibility with your company’s software ecosystem. These aspects will not only confirm their expertise but also ensure a smooth, streamlined collaboration.

Service Options and Pricing

You’ll also want to ensure that you can afford the cost of a Virtual CFO over the long-term. Shifting away from time-based pricing, consider the depth of the Virtual CFO’s industry knowledge and the complexity of services they offer to assess the value they can bring to your organization. The specialized expertise and the reach of an industry network should be reflected in the pricing, ensuring you receive value proportional to the services rendered.

Scalability and Flexibility

Whether seeking part-time collaboration or project-specific assistance, virtual CFOs adapt to provide the requisite services without unnecessary overhead. The ability to scale and remain flexible is one of the biggest benefits of hiring a virtual CFO vs an in-house CFO. Tailoring the level of support to align with current needs and constraints allows startups to navigate through fluctuating financial landscapes efficiently. 

This cost-effective model aids in allocating financial resources judiciously, enhancing the startup’s scalability. Outsourcing financial management conveys a marked message: startups are unburdening themselves to focus intently on their core competencies, promoting flexibility and allowing the creativity and innovation within to flourish.

Expert CFO Services: Hiline Can Help With That

Ready to hire a CFO but not sure where to start? With Hiline, you get an expert CFO to guide your business and a dedicated team to handle all of the other accounting tasks your business needs to thrive.

Get in touch with a Hiline advisor to learn how we can help.

Further Reading

CFO Resources for Small Business Owners
CFO Resources for Startups
Outsourced vs Fractional vs CFO: Understanding the Difference

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