Avidon Health Finds Financial Clarity & Growth With Hiline
"To me, I was hiring an extension of my team. That's the way I've always thought of you guys. I was looking for a company that could fill that gap and be an extension of the team and hiline truly provides that."
Finances before
Finance function instability
Missing a solution for long-term stability for the accounting and finance function
Bookkeeper bottleneck
Relied on an external bookkeeper with limited capacity left a gap in operations
Inexperienced support
A junior team member ran day to day accounting, which presented challenges for scalability and left a gap in experience and expertise
Reporting clarity crisis
Lacked timely, consistent, and accurate financial reports with no path to clear business decision making
Finances with Hiline
A fresh start
Immediately cleaned up and adjusted historic financial records as part of onboarding
Data-driven decision making
Started tracking and refining KPI and forecasting metrics on and ongoing basis to improve business operations and results
Collaborative mentality
Hiline's ongoing partnership and team based approach allowed for the perfect mix of trusted advisory and day-to-day transactional work
A growing finance backbone
Built greater accountability and reliance on the finance function to help Avidon scale
Background of the Organization
Avidon Health is a platform dedicated to health coaching, aiming to transform lives. It utilizes the combined skills of its specialists in behavior change and technology to enhance health results for individuals and achieve business goals for clients. Their Engagement Rx platform allows Avidon Health and its team to offer tailor-made, individual health and well-being experiences on a large scale.
Identifying the Gap
A significant challenge emerged for Avidon Health when it faced a staffing gap. Initially, an external bookkeeper was effective, but their limited capacity eventually led the company to seek an in-house solution. Like many small enterprises, Avidon Health found itself constrained by relying on a single junior staff member, lacking broader internal support for development.
Recognizing the need for a more permanent solution, Avidon Health sought to establish a robust accounting and finance framework to support its growth trajectory.
The Proposed Solution
In its quest for an accounting and finance partner, Avidon Health narrowed down candidates based on specific criteria. Key considerations for the management included team skills and capabilities, expertise level, service scalability, and the integration of the solution with their internal team.
After evaluating three finalists, the unique attributes of the Hiline model became apparent. One competitor, larger than Hiline and possessing the desired expertise, was disqualified due to its offshore workforce, which presented complexities unsuitable for Avidon Health.
Eventually, Angela and the Avidon team chose Hiline, attracted by a service model that assured deep business understanding, in-house and US-based expertise. Additionally, Hiline’s team-based approach was a decisive factor, enabling Angela and her team to focus on their core competencies and collaborate effectively.
Looking Ahead
Angela looks forward to a promising future with a solid financial plan for the coming year. As SVP of Operations at Avidon Health, she can efficiently manage her duties, relying on Hiline for day-to-day operations and collaborating in high-impact areas. Serving as an integral part of the Avidon Health team, Hiline has proven to be the ideal solution they sought.
Avidon Health
Avidon Health is a team of behavior change and technology experts who empower health outcomes for participants, and business objectives for clients. Our solutions are now driving a revolution in personalized care that is enabling clients to reimagine the way they connect with and enhance the lives of their diverse populations.
